Urban revitalisation with music and dance in the Port of Veracruz, Mexico

The paper portrays the Plazuela de la Campana, a historical small square in the Port of Veracruz, Mexico that fell into ill-use and was revived with a strategy of music and dance events. The case demonstrates how music and dance became a new tradition that nurtures a collective attachment to the Plazuela and contributes to it being regarded as heritage. The privately initiated revitalisation borrows potency from prior nostalgic memories and traditions to overpower the past notoriety of the square. Dance and music, besides creating pleasant associations, effectively build a network of friendships that engages people in the square and through which the history of the place becomes remembered. All these effects deepen the meaningfulness of the Plazuela, which fosters personal affection towards the square and ultimately, it is proposed, translates into a general appreciation—a lesson to be learned for emerging urban planning practices.